Hatcher launched the Union Bottling Works in his family's grocery store. Hatcher, the inventor of Royal Crown Cola He started developing products in the basement of the store with a recipe for ginger ale. Hatcher told Roberts he would win the battle by never purchasing any more Coca-Cola, and Hatcher determined to develop his own soft drink formula. Roberts would not budge on the cost, and a bitter conflict between the two erupted. Hatcher felt that the company deserved a special reduced price for the syrup since it purchased such large volumes. Hatcher purchased a large volume of Coca-Cola syrup from the local company salesman, Columbus Roberts. At the same time, the popularity of bottled soft drinks rose rapidly, and grocery store owners wished to maximize their profit. Today's address (after house number changes) is 15 West 10th Street. The grocery store was located at what was 22 West 10th Street. In 1903, the Hatcher family took sole ownership and the name was changed to the Hatcher Grocery Store. In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Columbus, Georgia. In the rest of the world, it is distributed by RC Global Beverages Inc. RC Cola is owned and distributed in the U.S. Despite the company's innovation and mass advertising campaign, total revenue was low due to a lack of initiative in distribution.

In the 1950s, Royal Crown company was leading the beverage industry to sell the first canned soft drinks, followed by the first caffeine-free cola. More ingredients were introduced under the RC Cola name including lemon, strawberry, and cane sugar.

Royal Crown Ginger Ale was the first product of the RC Cola line, and it referred to the original ingredient: ginger. RC Cola (short for Royal Crown Cola ) is an American brand of cola invented by Claud A.

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